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Destination - Reading

Posted on April 20 2017



Our first instalment of NU-VO Blog covers how we started and the brands we work with.

Who are NU-VO Clothing?

Working within the fashion industry for over 14 years within department stores, concessions and independent stores, we looked at what was missing and where do we start. Reading is quickly becoming a destination, not only to shop but to live. With a great shopping centre and town centre, it has a great mix of chains such as Topman, River Island, Next & Zara. But we want to be different. We don't want to wear what the vast majority of other guys are wearing. So where do we shop? And this is what got us thinking. Lets open a store that offers the clothes we like and buy.


Independent Menswear Store

Where to start? Its a minefield if we are being honest. Nothing is quick or easy, especially as a new business. It took us 13 months to find the right space. With many landlords turning down new business and favouring multi national retailers with premium prices. Eventually we found Cross Street. With a great mix of Cafe’s, barbers and hairdressers we felt that this could be the one and this is where we opened - 4 Cross Street, Reading. Whilst this was going on, we were also building relationships with brands and deciding what we wanted in our store.


Contemporary Men's Streetwear 

What did we want - a mix of contemporary and streetwear brands that would put us on the map so we started making a list of dream brands and the direction we wanted the store to go in.

Calls, Emails And Appointments

After contacting the brands we wanted it was down to us to sell the vision to the brands. After all, we needed them on board to make this a success. When and if we managed to get a reply from a brand we had to arrange for appointments to discuss opportunities. Not every brand got back to us at first, this is the nature of the business. You have to build the brand portfolio for the store, this takes time.

We are proud to now be working with some of the brands we outlined in our plan and continue to bring these to Reading. These Brands include Billionaire Boys Club, Alpha Industries, SikSilk, Black Kaviar, Denham & Antony Morato.

Each week we will cover each of these brands and how they make up our store as you see it today. Sign up to our blog and join us on the journey of the Buying season, Brands, Mens Health and our Store.




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