We are a menswear lifestyle brand born in the heart of iconic style capital London and elevated by a silent strength and confidence. Our inspiration is based on offering the underrated a voice, the understated a chance and the underestimated an avenue. We came from nothing to make something and our hopes are that you can too. Our core value is to inspire at all times.
Underated exists to serve as motivation to the underdogs of society. We have achieved this by bridging the gap between street culture and high fashion, encapsulating the essence of menswear; combined with the development of individuality of today's youth. We pride ourselves in manufacturing goods that are classic, premium quality, unique and timeless.